Home appliance industry embraces new opportunities through targeting different demographics
Nowadays, people are categorized into demographic groups who have their unique interests and preferences such as singles, mothers, students, otaku, pet owners and employees, generating a demographic-based economy that gives more attention to specific demographics instead of the masses.
China's home appliance sector reports increasing output in Jan-July
China's home appliance industry reported steady output growth in the first seven months of the year, according to the latest data from the Ministry of Industry and Information Technology.
Air conditioner exports heating up
Chinese makers of air conditioners have witnessed explosive growth of exports to Europe, Southeast Asia and North America so far this year as record-setting heat waves have scorched the northern hemisphere since June against the backdrop of climate change, industry experts said.
Dust mite vacuums on a rise driven by social e-commerce
The rise of young consumers who prefer interactive shopping experiences leads to a growth in the number of online consumers who purchase things through short videos and live streaming. Douyin (the Chinese TikTok), a typical social e-commerce platform that offers huge traffic with its 600 million...
Sales reports of China’s annual 618 shopping event released
China’s Mid-Year 618 shopping festival ended, with the sales reports from various distribution channels and some home appliance companies released one after another.
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