Overview
News List
AWE2026 Poised to Propel Next-Gen Appliance Consumption After a RMB 2 Billion Milestone
As one of the world’s top three home appliance and consumer electronics exhibitions, AWE has long been a bellwether for industry trends. From March 12–15, 2026, this annual industry extravaganza is set to return in full force. Against a backdrop of ongoing trade-in incentives and growing consumer ...
Interpretation of China’s 2025 Home Appliance Consumption Trend (Part 6): The Rise of “Indulgent Consumption” — Maximizing Emotional Value
As material life reaches a high level of abundance, consumers’ mindsets when purchasing home appliances have quietly evolved. People are re-examining their lifestyles: buying home appliances is shifting from purely functional needs to emotional needs. Consumers increasingly value emotional...
Interpretation of China’s 2025 Home Appliance Consumption Trend (Part 5): Focus on Consumer Segments, Meet Niche Needs
On March 22, the launch ceremony of the “2025 National Home Appliance Consumption Season” was held during AWE2025, where the “2025 China Home Appliance Consumption Trends White Paper” (hereinafter referred to as the White Paper) was released. The White Paper summarizes six major trends in China...
Interpretation of China’s 2025 Home Appliance Consumption Trends (Part 4): Appliances as Part of Home Life — Design That Makes Living Beautiful
In modern life, home is more than just a shelter — it’s a canvas for taste and emotion. Today’s consumers expect their appliances to do more than perform basic functions; they want them to integrate seamlessly into the overall aesthetic of their living spaces.
AWE2026 Officially Launched: Two Venues, One Vision to Reshape the Industry Landscape
On July 22, the China Household Electrical Appliances Association held the official launch event for the 2026 Appliance & Electronics World Expo (AWE2026) in Shanghai. Under the theme “Smart AI, Smarter Future,” AWE2026 will introduce a brand-new dual-venue format, with the exhibition running...
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