Combined sales value during Double 11 shopping campaign came to 314.32 billion Yuan, a year-on-year growth of 23.8%, of which Tmall, JD.com and Suning accounted for 67.9%, 17.3% and 4.7% respectively, according to Syntun.com. Of all categories, mobile phones & digital products and home appliances remained to be the most popular, taking a share of 18.6% and 18.1%, followed by personal care cosmetics, food & beverages, and mother & baby care products. Combined online sales value home appliances came to 56.89 billion Yuan, a year-on-year growth of 10.9%.