Babyliss, a leading manufacturer of electrical personal care appliances, and VS sassoon, a world recognized hair care brand, are due to debut at AWE 2017, alongside more personal care brands including Panasonic, Hitachi, Flyco, Solis, Riwa, Povos, Aquapick, etc.

As consumers’ demands in pursuit of a better life grow, personal care products become an integral part of our life, spanning hairdryers, electric irons, electric toothbrushes, electric shavers, electric nose trimmers, electric hair cutters, face steamers, brush hairdryers , hair straighteners, negative ion hair straighteners, pore cleaners, tooth whitening appliances, ear cleaners, hand wax machines, eyelash curlers, etc.

A growing number of personal care brands and products at AWE signal a blooming prospect of this segment. And a younger consumer base is urging this industry to develop products with pleasing style and better functionality.