Haier Smart Home posted revenue of 54.774 billion Yuan in Q1, up by 26.96% year-on-year, net profit attributable to shareholders of the listed company 3.054 billion Yuan, up by 185.33% year-on-year, net profit attributable to shareholders of the listed company after non-recurring profit and loss deduction 2.823 billion Yuan, up by 199.33% year-on-year, according to the company’s performance report for Q1 released on April 29, 2021.
The skyrocketing growth of net profit in Q1 mainly comes from packaged smart appliances, high-end brand Casarte, the company’s digitalization strategy, and its high-end brand building strategy as well as local operation strategy at overseas markets. Plus, as the performance of Q1 2020 was severely affected by the pandemic, the year-on-year growth rates of the company’s revenue and profit this year are both higher than that of 2019.