Haier opens its first Europe-based smart home experience store on July 15 at the Media World village in Viale Certosa, Milan, Italy. Covering an exhibition area of 70 square meters, the experience store provides whole house smart appliance solutions and customized smart life scenarios by offering an immersive multi-media experience.

Semmy Levit, Chief Commercial Officer of Haier Europe, highlights that, zero distance to the customer is Haier’s target for the whole process from new product design to product delivery. Haier’s smart experience store will give consumers a glimpse into Haier’s high-tech, well-designed products in an immersive, innovative way.