Xiaomi sets up its white goods division

Xiaomi group announced its plan of establishing a white goods division to step up its deployment in major home appliances on May 17, 2019. This comes after the company unveiled its dual core strategy of Smartphone & AIoT (AI +IoT) at its annual party in January 2019. Wang Chuan, the newly appointed President of White Goods Division who is also Senior Vice President of Xiaomi, will be responsible for the company’s white goods business covering air conditioner, refrigerator and washing machine, and will report directly to Lei Jun, Chairman of the board and CEO of Xiaomi.