Source: CHEAA-run China Appliance Magazine
According to Qingdao-based Haier’s 2017 Annual Report freshly released on April 3rd, Haier posted revenue of 159.254 billion RMB, a year-on-year rise of 33.68%, with profit up by 28.77% year-on-year to register 10.544 billion RMB. Net profit attributable to shareholders of the parent company came to 6.926 billion RMB with a growth of 37.37% compared to a year ago. Basic earnings per share reached 1.136 RMB with a year-on-year growth of 37.36%.
Qingdao Haier attributed its strong track record to its efforts in leading high-end market domestically with an upgraded product mix, and expanding brand presence in overseas markets, which took the lead in profit.
According to data from China Market Monitor, the market share of Qingdao Haier’s refrigerators, washers, air conditioners, water heaters, hoods, ranges grew by 3.4%, 2.3%, 0.5%, 1.3%, 1.12% and 1.06% in retail sales value terms in 2017. Its leading position in refrigerators and washers was consolidated, with a market share 2.9 and 1.7 times of that of the runner up by retail sales value in the two respective sectors. In 2017, Carsate, Haier’s high-end brand, saw its revenue rise by 41% with a market share of 35% in China’s high-end home appliance (priced above 10,000 RMB) market. Carsate’s refrigerators and washers took a market share of 30% and 69% respectively in the markets of respective products charged above 10,000 RMB, and its air conditioners 40% in the market of air conditioners priced above 16,000 RMB.
As to channels, revenue from e-commerce platforms surged with a growth of 70% in 2017, following its deployments in rebalancing channel mix, expanding consumer touch points and improving the share of high-end products. Connecting online stores, offline stores and Wechat-based stores, ehaier.com integrates its networks of marketing, logistics, information and service as an interactive platform running around the clock, creating transaction value of 4.5 billion RMB thanks to its 1 million Wechat store owners, 20,000 offline stores and 30,000 user communities.