Changhong launched the world’s first application of artificial intelligence in the television industry- “Changhong Super Brain” on June 20, 2023. With core capabilities of perception, understanding, and creation, it marks the first step for the smart TV industry to march into the era of “strong artificial intelligence”. TVs equipped with the “Changhong Super Brain” are fully upgraded with deep interaction, rich contents and diversified scenarios. Based on the AI big model, Changhong will further empower TVs in the fields of audio and video entertainment, education and tutoring, family health, encyclopedic knowledge and smart office to provide better user experience while meet user needs in different scenarios. It is learned that some TVs equipped with the “Changhong Super Brain” has been on open tests for global users on June 15, 2023.