To boost the hard-hit home appliance consumption after covid-19 gradually gets contained, China Household Electrical Appliances Association (CHEAA) joins hands with China Consumers Association (CCA) and rolls out a campaign under the slogan “make your home warmer with home appliances” in June 2020. The activity lasts from June to October, highlighting home appliance replacement, promotions and discounts, and high quality products.
The activity receives warm responses from CHEAA’s membership. As of June 30, 52 home appliance manufacturers and retailers including leading players such as Haier, Midea and Hisense have applied to join the campaign, covering categories including refrigerators, air conditioners, washing machines, water heaters, kitchen appliances and electric toothbrushes.
Enterprises involved launches campaigns on various platforms to target different markets and consumers with highlights on energy efficiency, new functions, life styles or new products. Big channels including JD.com and Gome also sign up for the campaign with activities rolled out for home appliance enterprises to promote products.