AWE2023, scheduled to be held from April 27-30 2023 at Shanghai New International Expo Centre, is officially launched under the theme of “Smartize the Future”, according to an announcement made by the organizer China Household Electrical Appliances Association on October 24, 2022.
AWE2023, an innovation driven technology show
As a display platform and a booster of industry innovation, AWE2023 is expected to inject vitality to the industry and advance its technological development and innovation. With global vision and influence, AWE2023 will showcase the latest applications of cutting-edge technologies and indicate the trends of innovative technologies and consumption to advance the development of China’s home appliance and consumer electronics industry to better meet the demands of consumers.
Under the influence of Covid-19, AWE2022 was postponed and will be combined with AWE2023, which means AWE2023 will be a long-awaited show for the industry to display the innovative products and technologies developed in the past two years. Under the theme of “Smartize the Future”, it aims to bring together exhibitors with great influence and technological capability and products powered by intelligent technologies to spur the innovation vitality of the industry and accelerate the application of innovative technologies to create a wonderful future life.
Covering an area of 140,000 square meters, AWE2023 will use 12 exhibition halls to display the latest achievements made in a wide range of fields including home appliance, smart home, consumer electronics, smart entertainment, IoT, AI, 5G and big data. It will highlight interactive, personalized solutions to smart home scenarios, health-oriented and comfort-oriented innovations in product function, and integrated, packaged product designs to establish a technology show that takes the lead technologically in the world.
AWE2023, a diversified show powered by digitalization
The accelerated digital transformation of home appliance and consumer electronics industry allows AWE to adopt an innovative mode-AWE Live Stream Night Show. First launched at AWE2021, it adopted a live streaming mode that allows the online participation from the whole industry to unleash the brand value of enterprises and speed up the application of innovative technologies at the consumption side. After a successful tryout, AWE2023 plans to explore more possibilities of the technological, intelligent and down-to-earth cloud show and establish it into a catwalk for premium intelligent home appliances and an online festival that benefits consumers with the display of a tech-powered life. Through the digital AWE2023, more consumers could get a glimpse of the future smart home via the internet.
At AWE2023, two top summits will be held as an important part of AWE’s ecology and a key platform that complement the show. AWE Summit will focus on the development and future tends of China’s home appliance and consumer electronics industry in the macro level with speeches under topics including intelligence, low carbon and health given by keynote speakers from leading home appliance and consumer electronics enterprises. Future Home 2035-AWE Summit 2023, as a new event of AWE, will give an insight into how technology empowers smart home and how the interaction between technology and consumers’ demands promotes the development of new smart scenarios. The summits of AWE will provide diversified perspectives from the heavyweights of the industry to promote the industry development. What’s more, AWE Award, broadly recognized across the industry, will take place as usual to guide home appliance and consumer electronics consumption in the coming year and boost the industry confidence.
In face of global market turmoil and global trade uncertainty, China’s home appliance and consumer electronics industry comes under challenge. In this context, AWE will play its role as a global platform for smart life to build a bridge between domestic and international industry players and consumers to benefit global consumers with tech-powered smart home solutions.