Source: CHEAA-run China Appliance magazine
Transaction volume of Suning on double 11 shopping day rose by 76% year-on-year according to the company report. It is learned that 13,000 Suning brick-and-motar stores took part in the company’s double 11 campaigns. For Suning’s online channel alone, “life appliances” (mostly portable appliances that aim at improving life quality rather than meeting basic needs) rose by 79% year-on-year in transaction volume, TVs up by 68%, refrigerators and washing machines up by 77.2% in total, and air conditioners up by 120%.
Air conditioner
Midea, Gree and Aux were ranked top three respectively by both sales value and sales volume of air conditioners, according to Suning’s combined data of online and offline sales. Of the top 10 best-selling products by sales volume, 4 came from Gree and 6 from Midea. Of the top 10 best-selling products by sales value, 3 came from Gree and 7 from Midea.
TV
Xiaomi dominated the TV sales list by both sales value and volume with 6 models in the top 10 best-selling product list by sales volume and 5 by sales value, according to Suning’s combined data of online and offline sales. Plus, Skyworth, Sony, Hisense and TCL were ranked the second to fifth place respectively by sales value, while Skyworth, TCL, Hisense and Haier the second to fifth place respectively by sales volume.
Refrigerator
Haier, Midea and Ronshen were ranked top 3 by both sales value and volume. Of the top 5 best-selling models, 2 came from Haier, 1 Siemens, 1 Midea and 1 Suning by sales volume, while by sales value, Siemens took the number 1 spot, Haier the second, third and fifth place, and Ronshen the fourth.
Washing machine
Haier, Little Swan and Siemens were ranked top 3 respectively by sales value and Haier, Little Swan and Midea by sales volume, according to Suning’s combined data of online and offline sales. It’s worth noting that, out of the 10 best-selling products, 9 were tumble washing machines.
Range and hood
The top five best sellers of ranges and hoods were Robam, Fotile, Vattie, Macro and Supor by both sales value and volume, according to Suning’s combined data of online and offline sales. Of the 10 best-selling products, the top 9 came from Robam, Fotile, Vatti and Macro, and the last one came from Haier.
Dishwasher
Siemens topped the list by both sales value and volume of dishwashers, according to Suning’s combined data of online and offline sales. Of the top10 best-selling products, 8 came from Siemens.
“Integrated stove” (oven with integrated cooktop and hood)
The top five best sellers of integrated stoves were Sast, Meida, Entive, Marssenger and Ounier respectively by sales value, and Sast, Ounier, Entive, Meida and Marssenger respectively by sales volume, according to Suning’s combined data of online and offline sales.
