Source: AWE

At AWE, you can grasp the economic pulse, get insight into all aspects of the industry, and feel the charm of futuristic technologies. After 10 years of development, AWE 2020 is going to kick off under the theme of smartizing the future. World leaders in home appliances and consumer electronics fields will join the efforts to present a different technology feast in March 2020. But what state-of-the-art technologies will dazzle you at the spot?

During March 11~14, 2020, “Charm Hall” and “City of Infinite Imagination” will have their official debut, while the kitchen appliance hall will expand to three pavilions. After AMK’s expansion announcement, Euroidea Liebherr, and Ecowater have also entered to show their “technology muscle”. This is the first time that Euroidea attends AWE with its exclusive brands including SMEG, Blendtec, Eurocave and Cucine to display the high-end charm. By then, together with more than 1,000 participating brands, AWE2020 will bring you a technical carnival in its 13 exhibition halls of 150,000 ㎡ exhibition area.

Two theme pavilions

Although it is not unusual to see that people refuse to be labeled, no one can deny the importance of appearance. Science and technology allow us to pursue beauty and enable us to have a naturally attractive appearance. Based on this, AWE sets up the “Charm Hall” where you can meet all expectations for “advanced” beauty because it is filled up razors, hairdressing machines, massage chairs, electric toothbrushes, machines to help hair-growth and to exercise legs, moisturizing machine... As long as you have a need for beauty, you will have a rewarding trip in this hall.

In addition, Tech Park is still a must-see for next year’s show. Teamed up with 36 Kr, AWE builds “Infinite Cities” encompassing “unexpected amusement park”, “Future City” and “City of Infinite Imagination” to show what does future homes and cities look like.

Infinite City consists of five zones, respectively representing the beginning of the dream, the city of thousands of faces full of black technologies, the city of fantasy canvas and incredible experience, the city of sense and the X city of infinitive creation. From vision, hearing to touch, these cities will provide you with the most immersive experience of the future technology city.

Tech Park also introduces dozens of well-known brands in the intelligence industry including Iflytek, 360, Broadlink, AIspeech, Ezviz, SONOS, Mobvoi, and Sogou. These brands concentrate on artificial intelligence, smart home, video and audio, the Internet of things and other fields, covering every aspect of our life. Through the platform of Tech Park, hundreds of scientific and technological innovation enterprises could show their latest technology applications and intelligent products to consumers.

Three Festivals

This exhibition launches Beauty Festival with the slogan that I can unlock your beauty as long as you come. W It is said that the Beauty Festival will whisper you how to overrun your peers to be the most attractive one. You can experience here a variety of fresh beauty and health care products and reap new skills to achieve fashionable beauty.

In addition, information about the dual prizes in the pavilion can also be seen at other pavilions where many electronic passes are set to convey news about themed activities and related brands. The audience can participate in the interaction in the experience area. After that, they can scan the code and light up a brand logo. When all logos are lighted up, they can get a prize, but if they share it to moments on Wechat, they will get a chance to win the ultimate gift packs.

Except for the technology feast, dazzling festive bonuses will absolutely capture your attention. Fotile, Robam, Sacon, Joyang, Panasonic, Vatti, Rinnai, Bosch and Siemens are determined to cook delicious dishes with their latest kitchen appliances so as to satisfy your expectation for an exhibition full of colorful and mouth-watering food. AWE gathers together kitchen appliances, famous cooks and fine food, making it possible to broaden your horizons.

At the Global Quality Shopping Festival, you can not only meet with the latest brand pool composed by Haier, Midea, JD, Hisense, Bosch, Siemens, Panasonic, SONY, Samsung, LG, Huawei, TCL, LGD, Gree, Sharp, A. O. Smith, Fotile, Robam, Vatti and Skyworth, but also watch the show of the cutting-edge technologies such as robots and automation systems, and intelligent supply chain (logistics).

Hisense will also launch the 5G-enabled smart city which makes city operation and management visible, transparent and readable. It will boost low-carbon, environmental protection, efficient municipal management, and offer citizens with safe, convenient and humanized service. More importantly, it creates a new mode and new thinking to design and construct smart cities. Providing users with a variety of products and services, Hisense strives for the common development of science, technology and art.

Up to now, AWE has attracted a large number of industry buyers. At AWE2020, more distributors will come to witness the new dimension of science and technology together with industry elites, business executives, technicians, consumers and media. Both of the upstream accessories and downstream products will be able to develop trades and establish cooperation and have opportunities to witness the birth of the next “new technological species”. To this end, organizers of AWE2020 have built a bridge of cooperation for those well-prepared partners. This expo is also full of technological innovation, ecological reconstruction, boundary-breaking products.

To help exhibitors planning in advance to improve efficiency, the organizer has not only optimized the viewing experience but also added the website and brand search function to cater to various needs. While lifting the exhibition to a higher level, this move enables you to enjoy the “charm” of the exhibition in advance before the technological feast.

Main Information of AWE2020

Time: March 11-14, 2020

Address: Shanghai New International Expo Center (SNIEC)



China Household Electrical Appliances Association

TEL: +86 10 6709 3609

FAX: 010-67156913