AWE was approved by the Global Association of Exhibition Industry as an UFI Approved International Event in September 2018. As the only approved show of Asian-Pacific region in the category of home appliances and consumer electronics, AWE was recognized by this global authority in scale, history, global influence and commercial value.

Going global on a fast pace, AWE will join hands with AMK, German modern kitchen association, to put up a show under the theme of Future Living along with more than ten members of AMK as a group including Kessebohmer, Hettich, Sachsen, Carat and Nobilia at AWE 2019.

As Chinese market grows fast and experiences a critical transformation, Chinese consumers particularly the rising middle class go beyond traditional individual kitchen appliances to pursue high-end, customized, built-in kitchen appliances as a way of improving life quality. It’s safe to say that modern kitchen has great potential to be unleashed in China. Delivering the highest level of manufacturing in ovens, steamers, built-in kitchen appliances and integrated kitchens, German-made appliances combined functions with aesthetics, meeting the demand of Chinese consumers in a perfect way.

The participation of leading German cabinet makers and appliance makers such as Nobilia at AWE 2019 attests not only to their determination to expand in Chinese market with their cutting-edge products and advanced technologies, but also AWE’s charisma as a global platform for industry players to establish high-quality home experience and do strategic promotions with its ideal scenarios, users and interactive environment.