AWE has forged a strategic partnership with Amazon and, two leading e-commerce platforms, and invited them to showcase their smart home appliances in the forthcoming AWE 2017, allowing consumers to see first-hand internationally recognized high-end brands and their extraordinary performance.

Fueled by the explosive demands of Chinese consumers for high-end, high-added-value products, Amazon is set to establish its presence for the first time in AWE 2017, and to set up an Amazon Beautiful Life Show of high-end sophisticated small home appliances spanning beauty care, kitchen appliances, health care, etc.

In March 2016, launched a smart home furnishing show at AWE 2016, with six experience areas (including an independent kitchen, an open living room, a special area for home appliances, etc.) showcasing products from Siemens, Samsung, Casarte, LG, Midea, Robam, Fotile, TCL, Haier, Panasonic, LeTV, Hisense, Joyoung, Phillips, AO Smith, and more. This brought consumers one step closer to latest technologies.

As one of the major distribution channels, e-commerce platforms start to step up their efforts in the promotion of smart, high-end products, and expand their portfolio to include cross-border business, providing consumers products from around the world. As far as we know, Amazon China has registered more than 10 million overseas orders since it offered a cross-border service in 2014. In the first half of 2016, sales from its cross-border shopping segment surged to four times same period last year. AWE, the highest-level exhibition in China’s home appliances and consumer electronics industry, has grown to be a preferred platform for e-commerce providers to do offline promotions, and their participation compliments AWE’s portfolio in return.

Only three weeks after AWE 2017 officially launched at a news brief on July 29 2016, 80% of its booths were booked out, refreshing its record again. AWE is going global fast, and AWE 2017 is expanding its portfolio to include more international brands, such as Vitamix, Tiger, Omega, MyJuicer, Laurastar, Westinghouse, Vidal Sassoon.