Lotte Hi-Mart, South Korea’s major home appliance retail chain, recently announced that it will officially introduce Hisense TVs next month. With the addition of Hisense, Lotte Hi-Mart now carries products from the world’s top four TV brands by global sales volume — Samsung Electronics, LG Electronics, TCL, and Hisense.
Previously, Hisense products in South Korea were sold only through the e-commerce platform Coupang. The partnership with Lotte Hi-Mart marks Hisense’s first entry into South Korea’s mainstream offline retail channels, allowing consumers to experience and purchase Hisense TVs directly in physical stores.