At the official launch of the 2025 Appliance & Electronics World Expo (AWE2025) on July 18, the organizer announced that the expo will be held at the Shanghai New International Expo Centre from March 20-23, 2025, with the theme “AI FOR ALL.” As one of the world’s top three exhibitions for home appliances and consumer electronics, AWE2025 will showcase smart products, smart home solutions, and smart lifestyles across a range of scenarios. These exhibits will let us know how AI enhances the quality of life, making AI available for all.
At this year’s AWE launch, which was held online for the first time, Xu Dongsheng, Vice President of the China Household Electrical Appliances Association (CHEAA), Deng Qiuwei, Vice President and General Manager of Haier Smart Home, and tech influencer Eva explored the deep integration of AI with home appliances and consumer electronics, sharing insights into the massive potential of AWE2025.
A Look Back at AWE2024: A Panoramic Display of Smart Life
Months later, the success of AWE2024 still evokes excitement. The event registered a remarkable milestone with over a thousand exhibitors from around the world, an expansive venue of 150,000 m2, 365,000 entries, and more than 500 media outlets covering the expo.
“The biggest highlight of AWE2024 was its panoramic display of smart life,” Xu Dongsheng noted while recounting the event’s achievements. At AWE2024, all of the top players integrated AI into their exhibitions. For instance, Haier presented its exhibits with the theme “Intelligent Evolution, Infinite Possibilities,” Hisense showcased “The Scenario-driven Future of Tech,” and Samsung embraced “AI-powered Tech, Art, and Home.” Many smart products were labeled AI and seamlessly blended with daily scenarios. Exhibitors demonstrated a comprehensive array of smart life scenarios, including home settings such as living rooms, bedrooms, kitchens, and bathrooms, as well as smart ecosystems for travel, office, hotels, healthcare, urban energy management, and more. Deng Qiuwei, reflecting on Haier’s presence at AWE2024, mentioned, “AWE is an international stage for Haier Smart Home to showcase its strength and brand image. With our strongest brand matrix, we exhibited the latest developments and best user experiences in the field of smart IoT homes. Haier has brought fresh dynamics and new content to AWE.”
“AWE2024 showed us that digitization, smart AI solutions, and scenario-based applications will be the industry’s future focus. AWE2024 hit the critical point of the AI boom in home appliances and marked the beginning of a new era for AI in home appliances and consumer electronics,” Xu Dongsheng said.
AWE2025: AI FOR ALL
The theme of AWE2025, AI for All, underscores the expo’s role as a trendsetter for the industry. As Xu Dongsheng noted when explaining the theme, “the thorough integration of AI with home appliances and consumer electronics, as showcased at AWE2024, has made AI a buzzword for the industry, and it makes full sense for AWE2025 to embrace this trend.” Furthermore, the theme covers two elements. AI, the first element of the theme, sends a clear message to the industry that the fusion of AI with home appliances and consumer electronics is a crucial trend for development. Today, AI has emerged as a key driver of product innovation and user experience improvement. It fulfills AWE’s mission as a technology-driven exhibition. Universal access, the second element, conveys AWE2025’s goal of showcasing future smart lifestyles through immersive settings and speeding up the deployment of AI-powered products and solutions, allowing all consumers to feel the benefits of AI. Xu Dongsheng noted that we will see new developments in the field of smart life, as home appliance businesses embrace cross-sectoral solutions such as the integration of appliances and furnishing, people-vehicle-home urban ecosystems, and smart energy management. Meanwhile, companies will also introduce more differentiated products through the application of AI. At AWE2025, we will witness a new era of smart life backed by the “people-home-city” ecosystem, centering around consumers and scenarios.
Discussing AI trends and strategies, Deng Qiuwei said, “In the future, AI will not just be a tool, but a super brain that understands our needs, shares our ideas, and helps us make decisions. Haier Smart Home is the first home appliance company to include AI in its roadmap. We look forward to showcasing Haier’s leadership at AWE and sharing our experience in innovation with the industry.”
According to the organizers, AWE2025 will reach out to more innovative tech companies that use AI to empower smart homes. The expo will continue to include exhibitors specializing in smart chips, smart IoT solutions, and home automation, building a robust foundation for smart homes. Additionally, AWE2025 will feature more brands of smart home products, mobile phones, AR/VR devices, cameras, smartwatches, and service robots, bringing more exciting and engaging AI technology to AWE.
Apart from insiders from traditional home appliances and consumer electronics, AWE will extend invitations to professionals focusing on smart life scenarios in areas such as home furnishing, interior design, and custom home solutions, building stronger industry connections. The expo will also step up efforts to go global with more extensive overseas promotions and international exhibitors.
Super AWE: Unique AI Lifestyles
As a digital expo, AWE2025 will focus on showcasing technologies that help all consumers feel the benefits of AI. From state-of-the-art exhibits to engaging forums and shopping experiences, AWE will deliver a unique AI lifestyle.
AWE2025 is set to amplify the value of the AWE Live Stream Night Show, a signature event of AWE that saw sales exceeding 300 million yuan. Partnering once again with top-tier platforms, AWE2025 will transform the show into an engaging lecture on smart life and ignite consumer interest and demand for AI products, turning new releases into instant hits.
As a key part of the AWE ecosystem, the two AWE Summits will gather industry leaders and experts to explore the future of AI applications in smart home and smart life. Moreover, the AWE Award will soon start reviewing candidates to provide the finest options for a future life with AI.
“AWE stands as one of the world’s top exhibitions in home appliances and consumer electronics. It sets industry trends and offers a crucial platform for collaboration, innovation, and exchange,” said Deng Qiuwei at the AWE2025 launch. “Being part of AWE is not only a highlight for Haier to showcase its brand strategy and digital transformation achievements but also a key stage for us to explore future trends in smart home development with global peers,” he added.
Eva, a tech blogger and consumer, also shared her expectations for AWE2025, “Every visit to AWE feels like a journey into the future! It’s not just an exhibition; it’s a huge party where technology meets everyday life. AWE presents a new way of life. From the warmth of smart homes to the convenience of autonomous driving and the immersive experience of virtual reality, each innovation showcased at AWE makes the world smarter and better.”
AWE2025, a feast of innovation, has kicked off. We await more smart, AI-powered products that will usher in a new chapter of life with AI at the Shanghai New International Expo Centre from March 20-23, 2025.