Source: AWE

AWE2023 opens at Shanghai New International Expo Centre on April 27. Under the theme of “Smartize the Future”, AWE2023 presents a panoramic view of a smart future life to global consumers with the latest innovations in home appliance and consumer electronics from over 1,000 exhibitors across the globe.


Jiang Feng, Executive President of China Household Electrical Appliances Association (CHEAA), points out that China is the primary engine fueling growth in the global home appliance and consumer electronics industries. As one of the top three global shows of the field, AWE, on its globally influential platform, will meet the visitors again with the most advanced smart life solutions and the latest products and technologies to lead the industry development and consumption trend.

AWE2023 embarks on a new journey to boost another round of growth

Covering an area of 150,000 square meters, the 13 exhibition halls of AWE2023 in Shanghai New International Expo Centre showcase cutting-edge achievements in many fields including home appliance, consumer electronics, smart home, smart technology, 3C digital products, smart entertainment, wearable devices, virtual/augmented reality, smart driving, robotics, and more.


Over one thousand exhibitors show up at AWE2023, including international home appliance and consumer electronics heavyweights such as Miele, Kuppersbusch, Bosch, Siemens, Fisher&Paykel, Panasonic, Samsung, Sony, Sharp, AEG, Gorenje, LIEBHERR, BERTAZZONI, SCHULTHESS, ASKO, Electrolux, Whirlpool, Hitachi, Laurastar, Philips, TEKA, Rinnai, NORITZ, Vaillant, Westinghouse, Kärcher, BISSELL, OSIM, LOCK&LOCK, Morphy Richards, and ECOWATER; domestic big names of home appliance such as Haier, Hisense, TCL, Casarte, Skyworth, Konka, Changhong, Gree, Aux, Fotile, Robam, Vatti, Vanward, Macro, HEGII, ARROW, Galanz, Joyoung, Supor, Lexy, Bear, Ecovacs, Tineco, Dreame, Roborock, Viomi, Meida, Golden Home, Marssenger, Sanfer, Airmate, ASD, Flyco, SID, Yueli, Laifen, and Rotai; technology giants and unicorn AI companies including Huawei,, iFLYTEK, Tuya, Aispeech, LME, Mlily, Imou, and Realtek; and core component and material suppliers such as CSOT, Huayi, Jiaxipera, Donper, GMCC&Welling, Qianjiang, Embraco, Highly, Wanbao, Zanussi, 3M, SCHOTT, LEONHARD KURZ, Gree Industries, and SERI. Consumer electronics exhibitors go strong at AWE. The exhibition zone of Consumer Electronics & Smart Technologies, covering three halls, welcomes back giants like Samsung, Sony, and Huawei. The International Brand zone keeps shining. Miele expands to over 1,000 square meters, and Bertazzoni and TEKA make their debut at AWE. ARROW join the show this year after HEGII’s debut at last AWE, furthering extending AWE’s smart home ecology.


AWE2023 creates a wonderful and smart future life

Themed by “Smartize the Future”, AWE2023 highlights smart technologies, smart scenarios, and innovative products to showcase a smart, premium, healthy life with a low-carbon footprint.


The latest Haier Smart Home products meet the visitors again in four smart showrooms powered by the Smart Home Brain that target customized scenarios including entertainment, bathing, sleeping, etc.; Huawei presents its comprehensive smart home solutions at AWE for the first time, and a double-story space of over 800 square meters offers an immersive experience of smart home, hotel, and other smart space scenarios, where users can enjoy new experiences all the time; Hisense focuses on its large display strategy and shows its constant breakthroughs in scenario upgrade and industry expansion from new displays to life scenes, and to smart scenarios including travel, office, conference, and medical care. TCL demonstrates its smart IoT presence and smart life experiences through new products including smart home appliances, smartphones, and variable curvature displays.

At AWE2023, display giants Samsung, Sony, and Sharp battle on 8K TVs and cutting-edge display technologies. New AR/VR products become a hit at AWE, with AR glasses from TCL Thunderbird and VR all-in-one machines from Hisense and Skyworth opening the door to the metaverse for consumers.

Health-oriented household electrical appliance is gaining momentum. At the center of the booths are new-generation fresh air air conditioners from major players, which significantly improve experiences in noise reduction and temperature and humidity control; all-in-one washer-dryers equipped with the latest washing, drying and care technology, clothing care machines, and various refrigerators with healthy sterilization/freshness preservation features compete with each other at AWE; great progress has also been observed in dishwashers, integrated cookers, electric floor washers, smart processors and other segmented products and emerging products.


Travel is an extension of family life. AITO M5 Intelligent Driving Edition co-designed by Huawei, HT-i SUV from Skyworth and GV60 from Samsung and its partner GENESIS are unveiled at AWE, offering users a new perspective and experience in smart travel.

AWE2023 unveils the prime time with various values

AWE Summit, critical to the AWE ecology, will see two sessions. Centered on the macro development, AWE Summit 2023-Innovation for Real Change will see discussions over such topics as “quality and sustainable development”, “globalization of Made in China”, “industry chain innovation”, and “smart future”. Speakers from Haier, Huawei,, BSH, TCL, and other giants will be invited to dive into the future together with famous economist Tang Min.


AWE Summit 2023- Future Home 2035 is about imagining a smart future home and gaining insights into how technologies empower home life. Industry leaders and experts from Hisense, Haier, Robam, ARROW, Douyin, and Fudan University will share their views on the future home. CHEAA and China Communications Standards Association will release the White Paper on Smart Home Interconnection in China together with more than 20 major home appliance and communication players to popularize new smart scenarios.


Concurrent activities include AWE Award Ceremony, China Household Electrical Appliance Industry Chain Conference, China New Retail Conference 2023, GTIC 2023 | Global Technology Innovation Conference on AIoT and Smart Home, China Vacuum Cleaning Appliance Industry Summit 2023, etc.

Livestreaming is introduced in cooperation with CCTV2, which will send famous moderators to livestream their tour of AWE; social media influencers and enterprise bosses will also visit and livestream the show for the May 1st Home Appliance Week event at; #AWE Trendy Home Appliance will be introduced at Douyin to shape a panoramic shopping experience both online and offline and attract traffic celebrities to explore the show.


Cooperation with social media platforms including Baidu, Zhihu, Weibo,, Xiaohongshu,, and Zhuxiaobang exposes AWE to more; joining hands with digital media platforms such as Gaohe Media, Yongda Media, Shichuang Media, and Xinchao Media, AWE launches advertising campaigns that cover hundreds of millions of people in high-speed rail stations of major cities in China as well as key business districts and tens of thousands of communities in Shanghai.


As China lifts COVID controls, the overseas visitors at AWE is growing exponentially. Haier invites about 300 customers from over 20 overseas countries to witness the innovative Haier Smart Home; AMK, Germany’s  association for the modern kitchen industry, organizes a European delegation to visit the expo and is expected to return to AWE in 2024.


Jiang Feng suggests that against a new round of global technology competition, AWE will enhance its global vision to build a technology-based innovative exhibition that promotes cross-border integration of the home appliance and consumer electronics industry with emerging technologies. By fueling the quality growth of the industry, AWE will create a premium, healthy, convenient, and smart life for consumers.



Dates: 4.27-4.30 2023

Venue: Shanghai New International Expo Center, Shanghai, China