Data & Research

The lackluster five years of smart toilet industry

Five years ago, an article titled “Go to Japan to buy a smart toilet seat” written by Wu Xiaobo went viral in China, making this product a hot item on everyone’s lips. At that time, the industry was broadly believed to be taking off soon. Looking back at the start of 2020, I find that the smart...

Refrigerator industry remains sluggish with some opportunities ahead

Chinese refrigerator market has remained sluggish for 8 years since China’s policy of “home appliances to rural areas” came to an end in 2012. During the past 8 years, domestic refrigerator shipping volume growth has never hit 5% and mostly stayed at around 0%. While the industry remained flat in...

China's home appliance industry saw profit up by 12.9% from Jan to Nov 2019

China's home appliance industry posted revenue of 1440.9 billion Yuan, up by 4.3% year-on-year, and profit of 117.02 billion Yuan, up by 12.9% year-on-year, from January to November 2019, according to Ministry of Industry and Information Technology.

E-commerce platforms expand to lower-tier markets

The freshly-ended double 11 shopping festival further attests to the value of lower-tier markets, and drives the rising trend of “e-commerce platforms to lower-tier markets” to a new high. With home appliance manufacturers and e-commerce platforms including Alibaba, Suning, JD and Pinduoduo...

Robotic vacuum sector slows down growth with great potential untapped

Robotic vacuums come into our view as the consumption level of Chinese consumers gradually improves. The sector has been on a roll since 2012, and is now facing intensified competition when more and more internet brands jump into the landscape amid the broad sluggishness of economy. For year 2019,...