With an improvement in consumption level, consumers start to pursue quality products. Refrigerator sector is capitalizing on this opportunity.
Statistics from All View Cloud on offline market suggests that, refrigerators at the price of 2,000 or more has seen a sales volume accounting for 30.6%, a year-on-year drop of 5.5%. Mid- and high-end refrigerators are witnessing a continued rise in market share. Currently, products at the price of 2,000 to 4,000 account for more than 30% of the market share. Those at the price of 4,000 to 6,000 and more than 6,000 take a market share of 15.7% and 16.5% respectively, a year-on-year rise of 2.0% and 2.7% respectively.