Konka announces to invest 1.5 billion Yuan to establish a joint company that focuses on Micro LED development with Chongqing Liang Shan Investment Company on September 17, 2019. Konka put less than 2.55 billion Yuan into the joint company to allow it procure related machines to develop, manufacture and sell Micro LED products.

Konka says in the announcement that, Micro LED technology can be broadly applied to various types of display devices and will be a crucial part of TVs in the future. The success of the project is expected to boost the company’s pricing power and raise its voice, which could benefit the sales of its TVs down the road.