With the theme “a smart life, a global platform”, Appliance & electronics World Expo (AWE) 2018 is set to open at Shanghai New International Expo Center from March 8 to 11, 2017, with a record-setting 10 exhibition halls covering an exhibition area of 130,000 square meters, and an estimated 250,000 visitors, according to China Household Electrical Appliances Association (CHEAA), host of AWE, in its press conference held in Beijing on July 31, 2017.

A global platform for home appliances and consumer electronics

Guided by the principles of “new idea, new technology, new trends, new authority and new life”, AWE 2018 will highlight and explore the interactions between human and smart life. Through events including forums, summits and Technology Park, AWE 2018 is set to share the wisdom of the industry’s heavy weights with consumers, witness global debuts of blockbusters, and showcase cutting edge innovations and future technological trends through an integration of cross-sector resources.

As the best platform for the showcase of white goods, consumer electronics, kitchen appliances, portable appliances, environmental appliances, etc., AWE has received great response from enterprises across the home appliance industry and the industrial chain, while brings together distributors, suppliers, investors, media, and consumers from major home appliance makers from across the world including China, the US, Germany, Japan, South Korea, India, the UK, Italy, etc. What AWE presents has been reported onsite by more than 30 mainstream overseas media from nearly 20 countries, including German Radio, NIKKEI NET, Seoul Times, Financial Times, Associated Press and Bloomberg news.

Backed by China’s world-renowned home appliance industry and its rising market, AWE has become a match of IFA and CES to be one of the top three global home appliance and consumer electronics show. As an indicator of global industry trends, AWE 2018 will continue to act as a bridge between the home appliance makers and the smart technology enterprises, and integrate best resources all around the world.

The forefront of future smart technologies

AWE has covered most life scenarios of a smart home, including future kitchen, home entertainment, smart bathroom, etc. For this year, AWE 2018 will attach an increased importance on smartness and put on a smart technology show with an unprecedented scale.

Meanwhile, AWE 2018 will further its exploration of smart technologies with its Technology Park, which shows consumers how technology is affecting their life through scenario-based exhibitions. Spanning artificial intelligence, smart home furnishing, innovative travelling, sports and entertainments, overseas cutting-edge products, and teen zone, the Technology Park will focus on cross-sector technologies with brands from across the world on show.

An eco system that spreads brand impacts

At the press conference, Jiang Feng, President of CHEAA, points out that, AWE is not only a platform with global impact, but also a win-win eco system where cooperation and cross-sector innovations are setting a new trend. Many cross-sector enterprises find their opportunities and partners at AWE.

At AWE 2018, China’s homegrown brands including Haier, Midea, Gree, Hisense and TCL, and foreign brands including Bosch, Siemens, Whirlpool, Samsung, LG, and Panasonic will all come and flex their muscles. More than 30 enterprises are expected to roll out their blockbusters and new technologies at AWE. And through summits that bring together top business leaders across the world, AWE will exhibit the new ideas and new trends, expand its platform and bring opportunities.

Apart from manufacturers, AWE also attracts more than 10 thousand buyers including nationwide chain stores such as Suning, Gome, and 5 Star, region wide chain stores from Wuhan, Jiangsu, Zhejiang and Anhui of China, e-commerce websites such as JD.COM and TMALL, and real estate developers such as Vanke and Greenland Group.

With “future smart life” as the guiding line, AWE 2018 will continue to expand its AWE+ eco system and paint a blue print of future smart life.