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Hisense becomes official sponsor of 2018 FIFA World Cup

Chinese electronics giant Hisense announced on Thursday its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an official FIFA World Cup sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 countries and regions in the process and greatly enhancing international exposure for the brand...

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